UPay × Blockwee — Event Coverage & Creative Content Proposal

01The opportunity

Your events deserve a life beyond the event.

Across four events in Singapore and Dubai, we will capture the atmosphere and key moments, produce one creative video tailored to each event — and bring a bank of five additional concepts developed specifically for UPay.

What we want to achieve

01

Build brand awareness

Create distinctive content that helps UPay stand out across fintech and crypto audiences.

02

Make the product tangible

Communicate the practical value of UPay's consumer payment products and business infrastructure.

03

Support business development

Give the UPay team relevant content to share with prospective customers, partners and other industry stakeholders.

04

Strengthen partnerships

Turn event relationships into collaborative content that partners have a reason to engage with and share.

05

Create long term value

Develop repeatable content formats that can continue working for UPay long after the event concludes.

02The approach

Reliable coverage. Distinctive creative. Content built for a purpose.

01

Event coverage

Professional photography, videography and an event aftermovie that capture the key moments, people, atmosphere and activities.

02

Creative execution

One original short form video concept tailored to the event. This includes ideation, on site filming and the finished edited video.

03

Post production

Editing, visual storytelling, sound, colour, subtitles where appropriate, and final delivery of the agreed assets.

We use the access, people, products and environments already available at the event to create content that feels intentional, engaging and relevant to UPay's audience.

03Event production packages

Four events. Four purpose-built creative films.

Singapore FinTech Festival

SingaporeDates: 18 to 20 November 2026Coverage: One selected day

$6,500USD

Creative film

Crypto to Checkout

“Your crypto shouldn't stop at your wallet.”

Objective: Consumer brand awareness and product education.

A short, product led video showing how someone goes from holding digital assets to making an everyday payment using their UPay card.

The idea places the product at the centre of the story, demonstrating its utility through a familiar payment experience rather than relying on generic conference footage.

The production requires an active card, an available person on camera and permission to capture the payment scene.

Business value

A product focused asset that can extend UPay's consumer brand presence beyond the festival, make its payment proposition easier to understand and support future product marketing.

Base package includes

✓One professional photographer.
✓One professional videographer.
✓One event aftermovie.
✓Edited photographs.
✓One additional creative concept, including ideation, on site filming and the finished edited video.
✓Production crew and equipment.
✓Editing and post production for the agreed deliverables.

Blockchain Life, Dubai

Dubai, UAEDates: 1 to 2 December 2026Coverage: One selected day

$5,000USD

Creative film

Launch Cards, Not Infrastructure

“Want to launch your own crypto card? You don't have to build the entire infrastructure yourself.”

Objective: Business development and prospective partner acquisition.

A direct, business focused video featuring a UPay Business representative explaining how businesses can use UPay to launch branded card programmes and payment solutions.

The concept positions UPay as an infrastructure partner for companies looking to build and scale their own payment products.

Business value

The resulting video can be published during or after the event, shared directly by the business development team with prospective partners, and reused in follow up conversations with fintechs, exchanges and other relevant businesses.

Base package includes

✓One professional photographer.
✓One professional videographer.
✓One event aftermovie.
✓Edited photographs.
✓One additional creative concept, including ideation, on site filming and the finished edited video.
✓Production crew and equipment.
✓Editing and post production for the agreed deliverables.

UPay internal team gala dinner

Dubai, UAEProposed timing: December 2026 or January 2027Coverage: Four hours

$3,000USD

Creative film

The People Behind UPay

“What's one thing people don't see about building UPay?”

Objective: Humanise the brand and build a recognisable team identity.

A fast paced team film built around short answers from employees, interspersed with candid footage from the dinner.

The idea moves beyond a conventional event recap to give audiences a glimpse of the people, perspectives and experiences behind UPay.

Business value

The video offers UPay a more human expression of its brand. It can support employer branding, showcase team culture and add a personal dimension to its public facing content.

Base package includes

✓One professional photographer.
✓One professional videographer.
✓One event aftermovie.
✓Edited photographs.
✓One additional creative concept, including ideation, on site filming and the finished edited video.
✓Production crew and equipment for four hours of coverage.
✓Editing and post production for the agreed deliverables.

UPay partners gala dinner

Dubai, UAEProposed timing: December 2026 or January 2027Coverage: Four hours

$3,000USD

Creative film

Partners in Practice

“What makes a great partnership work?”

Objective: Strengthen partner relationships and build B2B credibility.

A partner led video featuring selected UPay partners answering one focused question about their work, their priorities or the value of strong payments partnerships.

The content brings partner voices into UPay's brand narrative and gives both organisations an opportunity to share the resulting video with their respective audiences.

Business value

The video creates a reusable partnership asset that can support relationship building, strengthen credibility with prospective partners and encourage distribution across both UPay's and its partners' channels.

Base package includes

✓One professional photographer.
✓One professional videographer.
✓One event aftermovie.
✓Edited photographs.
✓One additional creative concept, including ideation, on site filming and the finished edited video.
✓Production crew and equipment for four hours of coverage.
✓Editing and post production for the agreed deliverables.

04The investment

Four events. One integrated production approach.

Event	Coverage	Base investment
Singapore FinTech Festival	One day	$6,500
Blockchain Life, Dubai	One day	$5,000
Internal team gala dinner	Four hours	$3,000
Partners gala dinner	Four hours	$3,000
Total base production investment	Four separate event scopes	$17,500 USD

The base investment covers crew, equipment, ideation, filming, photography, editing and post production for each package.

Travel and accommodation do not incur separate charges.

Photo quantities, final deliverables, specs, turnaround times and revision rounds will be agreed with UPay before each event.

05Additional creative opportunities

Five formats we can build with UPay.

Simple, repeatable formats that generate industry insights, make payment decisions easier to understand and create new opportunities for business development.

01

The Friction Point

“What's the one thing you'd fix about cross border payments?”

A rapid fire interview format asking fintech founders, operators and business owners to identify one payment or financial workflow they wish were simpler. Each participant answers one direct question in 15 to 30 seconds. Responses can be published individually or combined into a larger compilation.

→ What's the most frustrating part of sending money internationally?
→ What still takes too long in payments?

Why it matters: Surface real industry problems, create audience relevant messaging and identify potential conversations for UPay's business development team.

02

The Payment Provider Test

“What makes you choose one payment provider over another?”

Attendees choose their top priority when selecting a payment provider, from transaction costs and settlement speed to geographic coverage and integration. Each participant briefly explains their choice, creating a quick and repeatable series.

Why it matters: Understand what prospective customers and partners value while producing short form content that can inform future marketing and sales messaging.

03

Explain It Without the Jargon

“Explain what your company does without using the words crypto, blockchain or fintech.”

Founders and professionals are challenged to explain their businesses in plain English, without relying on industry terminology. The format creates room for concise, humorous or unexpectedly insightful answers.

Why it matters: Make complex financial technology easier to understand, encourage participation and explore clearer ways for UPay to communicate its own value proposition.

04

The Industry Hot Take

“What's one unpopular opinion you have about the future of money?”

Ask founders, operators and industry professionals for one opinion in 15 to 20 seconds. Keep the question consistent and build the edit around the strongest responses.

→ What's overhyped in fintech right now?
→ What do people misunderstand about stablecoins?

Why it matters: Encourage discussion and sharing while giving UPay access to relevant industry perspectives and potential thought leadership content.

05

The Next Connection

“Who are you hoping to meet at this event?”

A short founder and business spotlight built around three questions: what the participant is building, what kind of partner they are looking for, and what they bring to that partnership. Each response becomes an individual video, with the participant's company tagged where appropriate.

Why it matters: Support UPay's business development efforts, identify relevant partnership opportunities and create co distribution opportunities through the people featured.

Commercial note: The five additional concepts are not included in the $17,500 base production investment. Execution will be quoted separately once UPay selects the formats it wishes to pursue.

06Beyond the four events

Building a consistent content partnership.

A regional content model that gives UPay consistent production standards, predictable budgets and a growing library of creative formats.

MENA

Coverage for industry events, business development activities, partner gatherings and brand initiatives across the Middle East and North Africa.

APAC

Production support for fintech conferences, product initiatives and partner events across the Asia Pacific region.

North America

Content production for industry conferences, brand activations, partner meetings and business development events.

LATAM

Regional coverage and creative production for events and partnership opportunities across Latin America.

How a future model could work

01

Standardised base costing

Agreed production packages for different event types and coverage durations within each region.

02

Consistent creative standards

A common approach to photography, aftermovies, short form video, editing and brand presentation.

03

Modular creative additions

The ability to add selected video concepts depending on the objectives of individual events.

04

Repeatable production workflows

Agreed deliverables, timelines and creative guidelines to make production easier to plan and scale.

05

A growing creative library

A bank of established formats that can be adapted to different audiences, markets and business objectives.

The future model could be structured around a recurring retainer, with standard base costs across regions. This is a proposed future direction, separate from the current event engagements.

07Scope and next steps

Moving from proposal to production.

01
Confirm event scopes
Finalise coverage dates, timings, deliverable quantities and production requirements for each engagement.
02
Align on creative direction
Confirm the four included creative concepts and identify any product assets, participants, access requirements or approvals needed for execution.
03
Plan production
Agree on event schedules, interview opportunities, filming locations, technical requirements and delivery timelines.
04
Shoot and produce
Execute the agreed coverage and creative filming, followed by editing and post production.
05
Deliver and review
Deliver the agreed assets and review performance indicators where data is available, using learnings to inform future creative work.

Any additional concepts selected from the idea bank will be scoped and approved separately before production.

UPay ×Blockwee

Your events deserve a life beyond the event.

What we want to achieve

Build brand awareness

Make the product tangible

Support business development

Strengthen partnerships

Create long term value

Reliable coverage. Distinctive creative. Content built for a purpose.

Event coverage

Creative execution

Post production

Four events. Four purpose-built creative films.

Singapore FinTech Festival

Crypto to Checkout

Base package includes

Blockchain Life, Dubai

Launch Cards, Not Infrastructure

Base package includes

UPay internal team gala dinner

The People Behind UPay

Base package includes

UPay partners gala dinner

Partners in Practice

Base package includes

Four events. One integrated production approach.

Five formats we can build with UPay.

The Friction Point

The Payment Provider Test

Explain It Without the Jargon

The Industry Hot Take

The Next Connection

Building a consistent content partnership.

MENA

APAC

North America

LATAM

How a future model could work

Standardised base costing

Consistent creative standards

Modular creative additions

Repeatable production workflows

A growing creative library

Moving from proposal to production.

Confirm event scopes

Align on creative direction

Plan production

Shoot and produce

Deliver and review

Let's build something that lasts beyond the event.

UPay ×
Blockwee